Gatorade - Burn It To Earn It
The US has a sugar drink problem. We guzzle jumbo gulps of pure corn syrup like it's mother's milk. But not all sugar drinks are created equal. Gatorade wanted to let the world know that the sugar in their drinks is there for a reason. It's there to provide easy, readily available energy to athletes who exert themselves. Unfortunately, not everybody knows that. So we found some flagrant examples of sweat-less consumption and taught those folks some hard life lessons.