Farmers Insurance + Marvel's The Avengers

If this project had a logline, it might go something like this:

"Two young bucks do the Charleston through Marvel's legal minefield and find a way to make something more interesting than a standard sponsorship-tagged movie trailer."

 

 

 

 

Marvel Comic

To round out the effort, a comic version of our TV spot ran in actual Marvel comic books across America...

 

In-Film

We got some signage immortalized in the film...

 

And we even got a chance to lurk around Scar-Jo at the premier. Not creep-lurk, just gawk-lurk.

 

CREDITS

Agency: RPA

Chief Creative Officer: Joe Baratelli

Creative Directors: Tom Hamling, Laura Hauseman

Creatives: Ben Tolbert, Chris Juhas