Gatorade // 2018

A lot of weird things happened in 2018, among them, Gatorade's decision to make a commercial for each of their eleven different product lines, all at the same time. The task was huge: come up with a campaign that's cohesive enough to house all of Gatorade's disparate products and identities, while being versatile enough to speak specifically to all of Gatorade's disparate products and their identities. In the end, there was one truth that stood across the board, whether it's protein bars, G2, Gx or your every day classic, Nothing Beats Gatorade. 





Half-way through the year of advertising attrition, our clients decided that they wanted to separate Gatorade Flow as much as possible from their classic "Gatorade Thirst Quencher" product  to avoid any brightly-colored sports drink mix-ups. So we gave it its own campaign, its own voice and some flavordelic cross fades. 





Agency: TBWA\Chiat\Day

Chief Creative Officer: Renato Fernandez

Creative Director: Mark Peters

Senior Creatives: Ben Tolbert, Chris Juhas