Gatorade | Every Ounce Counts

Young athletes like to think they’re special—that their gear or their raw talent will carry them all the way to stardom. But in reality, there are ten thousand other kids out there with the exact same gear and the same level of talent. So we teamed up with Gatorade to create a wake up call that would run while kids around the world kicked up their feet for summer: You really want to be great? Give that extra ounce… it might just be the one that all the others don’t.


Agency: TBWA\Chiat\Day LA

Chief Creative Officer: Renato Fernandez

Creative Director: Mark Peters

Senior Creatives: Ben Tolbert, Chris Juhas