Gatorade doesn't just make drinks to replace the sweat of chiseled, glistening pro athletes in fast-paced hard-hitting sports montage commercials. They also make stuff for the less glamorous moments—the post-workout recovery moments where muscle is rebuilt and irrational superstitions about lucky ice tanks are revealed.
We wrote these spots to help launch Gatorade's new line of products designed specifically to help athletes recover better in their time off the field... because if it's not game time, it's recover time.
Chief Creative Officer: Renato Fernandez
Creative Director: Mark Peters
Senior Creatives: Ben Tolbert, Chris Juhas