Happy Honda Days

Say what you want about Michael Bolton. Yeah he had a mullet, and yeah he recorded a song called, "Let Me Touch You There." But that's all beside the point because love him or hate him, the dude's got a set of pipes that helped us bump up Honda's December sales to the best year in the company's history... all it took was a little time, love and tenderness. You're welcome, America.





Agency: RPA

Chief Creative Officer: Joe Baratelli

Executive Creative Director: Jason Sperling

Creatives: Ben Tolbert, Chris Juhas