Intuit Super Bowl 2014

The cost to create and run an ad on the Super Bowl is outrageous. At 4 million a pop, there's no chance for any small business to get a piece of that filthy-nasty media action. We changed that. Intuit wanted to show the world that they're the undisputed champions of Small Business, so we helped them run a contest where one lucky local business could win an all-expenses paid commercial on the Big Game. Over 15,000 businesses submitted their stories and 4 finalists were put to a public vote. When the dust settled, GoldieBlox, a small start-up from the Bay Area had taken the lead by a mile. 

CREDITS

Agency: RPA

Chief Creative Officer: Joe Baratelli

Creative Directors: Adam Lowrey, Nathan Crow

Creatives: Ben Tolbert, Chris Juhas