Jack In The Box - "Legendary" Campaign Launch


35 years after blowing up the boardroom, Jack in the Box was again confronted with a burgery existential crisis. The chain's image was run-down and their buns had become limp and uninspired. So they looked deep within their corporate heart and decided to do what all millennial-era soul seekers do: Ditch the tie, pack a bag, maybe do ecstasy on an island in Thailand and hopefully find some new and inspiring flavors along the way. This spot marked the beginning of Jack's epic new soul seeking journey.




Agency: David&Goliath

Chief Creative Officer: Colin Jefferey

Creative Directors: Steve Yee, Ben Purcell

Senior Creatives: Ben Tolbert, Chris Juhas