Some people say “Joo-hoss” and I can’t blame them.

It’s pronounced, “You-hoss” but don’t sweat it.

I’m a writer, creative leader, and human who helps other groups of humans figure out what they stand for, what they should say, and how to make it all worth listening to.

Over 16 years, I’ve led teams, repositioned global brands, crafted voices, and clarified points of view for complicated companies with even more complex roles in our lives.

Some of that work ran on the Super Bowl. Some of it won awards. But the hardest part, by far, is getting an organization to actually organize around a simple idea that bridges the gap between what it thinks of itself, and what the rest of the world thinks about it.

My brain likes to live somewhere between feral artist and necessary capitalist, which leaves me deeply suspicious of advertising and yet somehow compelled to spend most of my time trying to make it better.

Outside of work, you can find me in a recording studio, turning alternating current into sound with a soldering iron, or pretending to be a dinosaur who’s also a doctor.

email

not email

Awards

Emmys - 1x Short Form Branded Content

Clios - 3x Gold, 2x Silver, 2x Bronze

Andys - 1x Gold

Lions - 1x Silver, 3x Shortlists

Webbys - 1x People’s Choice Award, 3x nominations

Addys - 6x Gold

One Show - 4x Merits, 7x Shortlists

The FWA - 1x Site of the Day

Experience

Special Group LA - Group Creative Director (Dec. 2024 - Present) Audible, Meta Reality Labs, Fox Sports, Uber Eats, Manscaped

GUT LA/NY/Miami - Freelance CD (Jan. 2024 - Dec. 2024) Tide, Wild Turkey, WhatsApp, Doordash

Epic Games - Freelance CD (June 2024 - Nov 2024) Brand development

Special Group LA - Freelance CD (Mar. 2024 - Apr. 2024) Uber Eats, Uber Rides

MullenLowe LA - Creative Director (2021 - 2024)
Grey Goose Vodka, Tequila Patrón, Arizona Coyotes NHL

TBWA\Chiat\Day - Creative Director (2015 - 2021)
Gatorade, McDonald’s

David&Goliath - Sr. Writer (2014 - 2015)
Kia, Jack In The Box, Universal Studios

RPA - Writer (2010 - 2014)
Farmers Insurance, Honda, Intuit Quickbooks