Insurance Education Gets Weird
Farmers Insurance Integrated Rebrand/Campaign
Any insurance company can put a bullet point on a pitch brief about their “highly trained agents,” but very few of them offer a warehouse-sized training space where recruits can invert a Hyundai that’s welded to a steel spit just to see where the catalytic converter goes. After years of their advertising being attributed to their biggest similarly farm-named competitor, Farmers put out an RFP for an agency to help them stop helping their competition. So we took their uniquely hands-on approach to insurance education and helped turn it a platform that’s still on the air 15 years later.
Farmers – Giovanni
Farmers – Suds
Farmers – Dog Walker
Farmers – Lobsters
Farmers – Fifteen Seconds of Smart
Farmers – Celebration
Farmers – Sticky Map
Farmers – Suit Up
Farmers – Suit Up
universityoffarmers.com
Back when microsites were a thing, we made this one to bring the size and scope of the University of Farmers to life on the web. With so much content to write, it ended up being a really important exercise in terms of figuring out the tone and style of JK’s Simmons’ character that would inform work for years to come.
The Webby Awards - People’s Choice Award
The FWA - Site Of The Day
Lürzer's Archive
With Tom Hamling, Laura Hauseman, Ben Tolbert, Katie Carlile, Seth Prandini and Vik Bhalla
Directed by Craig Gillespie, Fred Savage, David Shane & Guy Shelmerdine