Take Face Pics Instead
Product Launch
This was as much a product launch as it was a PSA. Manscaped built a whole brand on making men’s downstairs hairs presentable, but then dudes started feeling all cocky and sending pics nobody asked for. So when they started making face shavers, we took it as an opportunity to propose a radical new idea: face pics.
I also composed and recorded the music for this.
Role: Creative Director
With: Matt, Dave, Adrien & Shelby
Directed by Jess Coulter