World Cup 2026

Campaign Launch Film

The client brief was a Dumb and Dumber quote: “So you’re telling me there’s a chance?” Add Elvis and Mike Eruzione to that, and you’ve got a campaign aimed straight at the heart of a country who can’t turn down a chance to dream. This was a Josh Hacohen and Alice Blastorah project I got brought in to produce from bidding through the first leg of production with the USMT. Other than almost taking out a few extras with a spider cam, it came out great.

Role: Creative Director / Production Coverage

With: Matt, Dave, Josh, Alice, Santi, Tommy & Antonio

Directed by Lance Accord and Yann Demange

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